Fashion Games Soar in Europe: Q4 2020 Insights from Sensor Tower

The final quarter of 2020 witnessed remarkable activity in the fashion gaming category across Europe. Sensor Tower's comprehensive analysis provides a closer look at the performance of the top five fashion games on a unified platform, combining iOS and Android data.

Project Makeover, a title by Magic Tavern, Inc., displayed an explosive growth in downloads, peaking at 1.67M in the last week of December. Revenue followed a similar upward trajectory, with the game earning over $1M in the same period. Weekly active users soared, reaching nearly 2.4M by year-end.

Covet Fashion: Dress Up Game by Crowdstar LLC also had a strong quarter. Revenue showed a consistent pattern, with a notable peak at $265K in early November. Downloads hit a high of 62K in the week following November 16th, and weekly active users reached over 310K at the end of December.

MovieStarPlanet, developed by the German-based MovieStarPlanet, saw its revenue climb to $108K in the final week of December. The game's downloads reached a quarter peak of 52K in the same period, with active users numbering over 257K.

Super Stylist Fashion Makeover from CRAZY STYLE LTD, based in China, also performed admirably with revenue increasing to $61K in the last week of December. The game's downloads were impressive throughout the quarter, culminating in over 234K in the same week. It maintained a strong active user base, peaking at nearly 1.94M.

Lastly, King's Diamond Diaries Saga from the United Kingdom showed consistent revenue, with a slight increase to $28K at the close of December. Downloads and active users experienced modest fluctuations, ending the year with 3.4K downloads and over 23K weekly active users.

For more detailed insights and analysis on app performance, Sensor Tower's platform offers in-depth data and analytics for market trends and app optimization.